You’re BEAUTIFUL | Beauty Blogger Edinburgh

You’re BEAUTIFUL | Beauty Blogger Edinburgh

The secrets the beauty industry doesn’t want you to know, from your beauty blogger! 

We live a world where there is so much pressure put on us by social media, magazines, ‘reality’ tv and each other. I really want to bring some perspective to this idea of what is ‘beautiful’. It’s super corny but there is something really powerful in understanding who you are and that you are amazing just the way you are. Be-YOU-tiful. I’m not saying any of us are perfection and there aren’t things we could work on. But lets be kind to each other and most importantly ourselves.

Don’t get me wrong, I’m a makeup artist and beauty blogger, I LOVE *read am obsessed with* makeup and a lot of what the beauty industry has to offer. However makeup should not be about covering yourself up in mountains of foundation or contouring your face so you look like KimmyK. Makeup should be fun, creative and about making you look and feel the best you that you can be.

So what have I learned from my time so far in the beauty industry?

Social Media me vs Reality me. 

The photos I, along with so many others, put on Facebook or Instagram are literally just the highlights or best bits of my life. Social Media is not real life. It doesn’t show the bar(s) of chocolate we accidentally ate, the workout we couldn’t be bothered to do, the Netflix we binged on, the breakup we don’t want people to know about, the list goes on. It shows the holiday snaps, the fancy cocktails, the super cool workout clothes and the breakfasts full of avocados. Know when you look at other peoples feeds, they probably don’t have their life completely figured out in the way their photos would suggest. Don’t compare yourself! You’re journey is just different and no less valid than anyone else.

Photoshop is basically lies.

Photoshop is a great tool, there’s no denying it. You can edit photos, cut things out you don’t want to see and do a whole load of crazy things that are way out of my photoshop ability. You can also manipulate photos to remove wrinkles and blemishes from the skin, take inches off waists, add thickness and shine to hair, perfect makeup. You can actually make someone look completely different. Now, some people might not think that’s a bad thing, who wouldn’t want their bingo wings trimmed down a bit without having to exercise 😉 However, it is sending out the wrong message. It makes us idolises the celebrities that we see on front cover as we think they are flawless. It sets an unachievable standard that when we don’t attain we can get disillusioned. Here are a few images that show the difference photoshop can make. Even Beyoncé isn’t perfect!

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Untouched photos of Beyoncé – still looks amazing, but shows she’s human too! 
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Serena Williams is a rockstar. A sporting legend at the peak of physical condition. Her stomach has been flattened and her legs have been airbrushed. She looks AMAZING in the before picture!
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From the same L’Oréal campaign, airbrushed skin that gives the impression her skin is perfect.


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Julia Robert has aged so gracefully, but in this advert they have made it appear that she has no wrinkles, in order to sell products.

This is a just a few of the things that have been on my mind as a beauty blogger and I thought were important for people to know.

Why not share this blog with someone who needs a little reminder of how lovely they are?!

Emily xo

Cover Image by Ali Schneider